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Critical Mug

We take your company to a higher level of operational efficiency.

What we do

Advanced digitalization, made to measure: data platforms, process automation and agentic AI, designed around the way you work.

  • We optimize processes. Every operational flow is redesigned and automated, from first contact to invoice.
  • We unify data. A single database feeds the management platform, digital channels and the executive team.
  • We put AI to work. Agents and models operate on company data, with the level of autonomy you decide.
The system

From data to the boardroom, one system.

Every system starts from a single data model. The management platform, field operations and documents work on top of it. AI and digital channels read the same data, and management sees everything in real time. Security and continuity protect the whole.

Diagram of a digital system At the base, the single data model. Above it, the core platform, field operations and documents. Then agentic AI and digital channels. At the top, leadership. All inside the security and continuity perimeter. Security and continuity Single data model Core platform Field Operations Documents Agentic AI Digital channels Leadership

Single source of truth

Every piece of information lives in one place. The management platform, websites, communications and dashboards read the same data model and always stay aligned.

AI-accelerated engineering

We build with AI agents supervised by engineers. A custom system goes live within a season.

Observability by design

Every system monitors itself: signals, alerts and backups verified with real restores.

Services

Seven areas, one system.

They cover the whole chain, from data to the boardroom. Each system combines them according to the company's priorities.

(Processes)

Custom management platforms

The operating system of your company, designed around your processes.

  • Customer records, cases, job orders, enrollments and deadlines in a single platform
  • Data migration from spreadsheets and existing systems, with normalization
  • Online payments, point of sale, price lists, quotes and receipts, all integrated
  • Multi-brand, multi-site architecture on a single database
(In the field)

Field Operations

Planning, dispatching and execution of work in the field.

  • Planning of routes, jobs and appointments
  • Automatic assignment by distance, availability and skills
  • Offline-first mobile app for operators and drivers, with document capture on site
  • Real-time progress status and notifications
(Documents)

Document Intelligence and compliance

Documents are read, checked and filed by the platform.

  • Automatic reading and classification with AI models
  • Cross-checking against operational data, with uncertain readings flagged
  • Integration with certified email (PEC), public registers and government portals
  • Regulatory obligations turned into rules, checks and deadlines
(Artificial intelligence)

Agentic AI

Agents that work on company data through dedicated tools.

  • Assistants that answer with the company's official information and hand over to a person the cases that need one
  • Progressive autonomy, granted one action at a time
  • Integration through MCP servers and tools built on your data model
(Channels)

Digital Experience

Digital channels fed directly by the platform.

  • Websites that publish offers, schedules and availability read from the management platform
  • Migration of existing websites with full content transfer, in many languages
  • Technical and programmatic SEO, with every enquiry traced back to its source
  • Delivery on edge infrastructure
(Data and leadership)

Data Platform and Executive Intelligence

Separate systems become a single database that management can read.

  • Consolidation of systems and archives into one data model
  • Two-way synchronization with existing management software
  • Real-time executive dashboards
  • Audit trail of every change and invoicing recalculated from operational data
(Security)

Cybersecurity and business continuity

Verified security and guaranteed recovery.

  • Application security audits, with remediation
  • Encrypted backups, verified with test restores
  • Continuous monitoring with anomaly alerts
  • NIS2 compliance path: mapping, dossier, measures
(Consulting)

Advisory

Leadership and skills alongside your team.

  • Digital assessment: analysis of processes, data and offering, starting from the company's numbers
  • Fractional CTO: part-time technical leadership
(People)

Training

The skills to use and grow the system stay inside your company.

Training is delivered personally by Lucio Patone.

  • AI for development teams: coding agents, working method, review and security
  • AI for management and team leads: use cases, what to delegate to agents and what to keep under control
  • User training at the release of every block
  • Working alongside in-house teams on the job
Work

Systems in operation

Described by function. Client names stay confidential.

Front-office, enrollment and payments platform

(Cultural and sports organization)

Member records, membership cards, courses, point of sale and online payments in one system, with the websites of both brands fed by the same data.

Automatic dispatching of field technicians

(Emergency repair services)

Every request is assigned to the best-suited technician by distance, rating and availability. Mobile app for technicians, real-time back office.

AI reading of regulated documents

(Industrial sector)

Documents photographed on board the vehicles are read, matched against the plan and filed with no manual work.

Logistics planning and offline-first onboard app

(Heavy vehicle fleet)

Routes planned on the map with heavy-vehicle profiles, execution tracked by the app even without network coverage.

Real-time executive dashboards

(Board of directors, industrial company)

Indicators built on production data, available to management with no manual extraction.

AI assistant on incoming email

(Organization with a front office)

It answers recurring requests with official information and hands over to people the cases that need them.

Migration of multilingual websites

(Non-profit, hospitality, fashion)

Content fully transferred from closed platforms to a fast, manageable architecture, in up to six languages.

NIS2 compliance path

(Industrial company)

Mapping against national requirements, complete dossier, technical and organizational measures.

Method

Four steps, each with a result.

  1. Assessment

    Analysis of existing processes, data and systems.

  2. Design

    The data model and the architecture of the system.

  3. Release

    Successive blocks, each one live and useful on its own.

  4. Evolution

    Ongoing management, monitoring and development over time.

FAQ

Frequently asked questions

How long does it take?

It depends on the scope. As a rough guide:

  • an assessment takes one to two weeks
  • an automation or an AI assistant on data that is already available, two to four weeks
  • rebuilding a website, two to four weeks
  • the first block of a management platform, live, six to ten weeks

A complete system grows block by block over a few months.

We already have management software: does it need to be replaced?

We start from what is already there. The system connects to existing software with two-way synchronization and works alongside it. Replacement, when it makes sense, happens one process at a time.

How do we start?

With a first meeting, also by video call, to understand the process you want to improve. Then comes the assessment, which ends with a document: scope, work blocks, timing and costs.

Do we have to commit to the whole project up front?

The work is divided into blocks, each with a result that is live and useful on its own. You decide one block at a time.

Who owns the software?

The arrangement is agreed at the start, depending on the project. Full ownership of the source code is one of the possible options. In every case the data is and remains yours.

What happens after release?

The system is looked after over time under an ongoing management agreement: monitoring, verified backups, updates and development of new features.

Where is the data and how secure is it?

On cloud infrastructure chosen together. Encrypted backups verified with test restores, logged access, continuous monitoring.

AI works on our data: what safeguards are there?

Agents operate only through dedicated tools, with defined permissions, and every action is logged. Autonomy is granted one action at a time, and cases that need a person are handed over to a person.

Do you only work in certain sectors?

The method is the same everywhere: it starts from processes and data. Today we have systems in operation in industry, logistics, emergency repair services, culture and sport, the non-profit sector and hospitality.

About

Who is behind it

Critical Mug is founded and led by Lucio Patone, fractional CTO and solution architect. On every system he works with a network of specialists, brought in according to the skills the project requires.

Lucio Patone's profile
Contact

Let's talk about your company

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